Small, overlooked industries
Too niche for most venture capital, too important to ignore.
An innovation studio, not a startup
Find overlooked problems worth solving. Build technology that makes a lasting difference.
We're a technology venture studio built around a simple belief: the biggest opportunities are usually hiding in plain sight, in industries and communities everyone else stopped paying attention to.
Some problems just never get their turn.
Problems at massive scale
Affecting millions of people, hiding in plain sight.
Outdated technology
Whole fields still running on tools decades out of date.
People who aren't being heard
The people closest to a problem are rarely the ones designing its solution.
Less a workflow, more a way of paying attention.
Observe
We spend time inside industries and communities that are easy to overlook, watching for friction nobody has bothered to name.
Six questions every venture has to answer.
- Meaning Is this a meaningful problem worth solving?
- Impact Will solving it measurably improve people's lives, work, industries, or communities?
- Overlooked Is this an opportunity others have overlooked or underestimated?
- Advantage Are we positioned to create an exceptional solution?
- Sustainability Can it become a sustainable business that enables future innovation and impact?
- Compounding Will it expand our knowledge or capabilities in ways that benefit future ventures?
The compounding model
Every venture makes the next one stronger.
A sustainable business isn't the finish line—it's fuel. Profit, expertise, technology, relationships and talent from one venture fund the next, so the studio can take on harder problems over time.
We're not chasing a single exit. We're building an engine that keeps getting more capable of doing this work.
Problems
Ventures
Impact & business
Knowledge & capital
Compounding engine
Each venture makes the next one stronger.
Exploration
What we're working on right now.
Exploring
Open questions
Problems we're researching and living inside of, before we commit to building anything.
Building
In development
Early products taking shape with the people who'll actually use them.
Growing
Finding their footing
Ventures proving out a sustainable business around a real solution.
Learning
Feeding back in
What a venture teaches us gets folded back into how we work.
Join the mission